Research and Persona
Conducting Research
Commuting to airport is stressful. The possibility for plane delays, traffic jams, long check-in queues, and other unforeseeable events of travel chaos is endless. In addition, each airline has distinct requirements on how early a passenger should check-in, resulting in confusion. With the amount of materials required and criteria to remember, traveling by air can be very burdensome. (add need to check delays, real time data)
As a result, many passengers would need to arrive a few hours earlier at airports to avoid these events, resulting in a significant amount of time wasted waiting at terminals. Thus, CUI Alice would be an in-car voice assistant that helps users address the issues stated above for easier commuting.
Setting our Persona
Through an analysis of our research, we consolidated a persona that would be a good representation of the target user of CUI Alice.
Our user is a 32 year old businesswoman named Janet, who has her own company and frequently commute through flights between New York and Pittsburgh. The scenario begins with Janet checking out of Hilton Brooklyn at NYC and tries to catch her flight AA4797 in the morning. She will fly to Pittsburgh to meet a client for a few days, then return to NYC.
Journey Map
We created a journey map that envisions the entire routine of Janet's trip to the airport, from the time she checks out of the hotel to the time she leaves the vehicle. From this we are able to synthesize a series of pain points to address in our CUI design.
With a closer study of our journey map, we focused on designing a CUI that would primarily find the most time-efficient route to the terminal based on real-time data analysis. In addition, our CUI is also designed to update users on their live flight status, adjust car setting to accommodate user comfort needs (seats, music, etc), and make any plan changes during the trip.